The race to develop a mass-market color e-ink display is at fever pitch, and there’s a new challenger on the scene: electrofluidic display, or EFD. Developed at the University of Cincinnati in partnership with a handful of private companies, the new tech apparently blows everything else out of the water — according to professor Jason Heikenfeld, EFD has superior brightness, color saturation, and video speed, all in a 15-micron thick panel that can eventually be used in rollable displays

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Electrofluidic display tech improves color e-ink, makes you sound smarter